Domain Name Selection Tips
Your domain name is your company's address on the Internet and is how
customers find your business online. When you pick your domain name, keep
the following tips in mind:
Domain names can only use letters, numbers, and hyphens ("-"). Spaces and
other symbols are not allowed, and domains cannot begin or end with a
hyphen. Domain names are not case sensitive. They can be between 2 and 63
total characters, not including the domain extension.
People who do not know your domain name may try to guess what it is based on
your company name (e.g. www.yourcompanyname.com), so it is in your interest
to choose a domain that is as close to your company name as possible. If
your web site is based around a specific brand or division of your products,
you may prefer to choose a domain name based on that brand or product (e.g.
Try to register the .com version of your name first. When people look for
your site on the web, they are likely to first try your company name with
the .com suffix. If .com is taken then consider using .net, .org (for
noncommercial), .us, info, or .biz.
Keep your domain name short, but not too short. Shorter names can be easier
to remember, but only up to a point. Be careful not to abbreviate your name
so much that it becomes unrecognizable. If you must use abbreviations, focus
on the one or two words in your company name that have the most impact, and
work your abbreviations around those words. For example, Financial Times
might choose www.financialtimes.com or www.ft.com.
Choose a domain that is easy to say, understand, remember, and spell. For
example, you may not want to select www.scents.com because that could be
confused with www.cents.com or www.sense.com when said over the phone,
radio, or by word-of-mouth. Also, be careful with the use of hyphens and
numbers, as they can make domain names harder to type and recall. You don't
want to lose potential customers because your domain name is difficult to
use. Test out potential names with friends before making your final
Consider registering other similar names. If you're registering a .com
address for your business, consider registering the .net and .biz extensions
as well to keep them out of the hands of competitors. You may also want to
consider securing similar-looking addresses that contain alternate spellings
of your name or common typos. For example, Dick's Sporting Goods, might
register additional domains like www.dickssportinggoods.com,
www.dicks-sportinggoods.com, and so on. You can register additional domain
. With the
service, you can use web forwarding to redirect traffic from
these other urls to your main site.
Please also read
Why should I register more than one domain name?
What Do .net, .org, .us, .biz, or .info mean?
When you select a domain name, you can choose from several different
extensions. These extensions can help indicate the type of business or
service you are providing online or your geographical location. Different
extensions may also have different domain names available in inventory. For
example, newer extensions such as .biz may have more available names than
the more mature .com extension. Read
Top-level domain categories
for more info.
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